Activational design @ AkzoNobel Leadership Journey (India)

In January en February of 2011 you could have found Ludo somewhere in the desert of Rajasthan, India. He wasn’t there for a personal retreat, but – believe it or not – he was working! For The Future Firm, he designed and facilitated a leadership journey for a global management team of AkzoNobel, in cooperation with the Oxford Leadership Academy. It is probably a good thing that he literally had to bite the dust for a couple of weeks Now, half a year later, this is how he looks back on it:

“It was an unbelievable experience to work in India with local people and even nomads, to get this project done. It was a huge challenge to get all the logistics in place for this once only event. Working with my drawings really helped a lot! To me, the biggest reward was to match the needs of local people with the needs for the project. Closing the journey on a rooftop of a local family – instead of a 5 star location – was a perfect example how I tried to do that. It was a blessing to work with Gijs Pothof and Brian Bacon and to learn from them about leadership. The journey was of a very high level and I fell in love with India, so in one word: awesome!”